A virtual private network (VPN) gives you online privacy and anonymity by creating a private network from a public internet connection. VPNs mask your internet protocol (IP) address so your online actions are virtually untraceable.

Static websites are ones that are fixed and display the same content for every user, usually written exclusively in HTML. A dynamic website, on the other hand, is one that can display different content and provide user interaction, by making use of advanced programming and databases in addition to HTML.

Go to Webmaster Tools site.
Select the site of the sitemap.
Click Site Configuration-> Sitemaps.
Click Add/Test Sitemap which is located in top right corner.
In the box that pops up, paste the following code: /system/feeds/sitemap.
Submit the sitemap.

This is "the number of clicks that convert within your chosen conversion window (typically 30 days)". So, if a customer makes two separate purchases after clicking on an ad, they will register as one Converted Click.

SEO (search engine optimization) refers to the practice of refining your website to make it perform better in search engines like Google. SEM (search engine marketing) refers to marketing activities involving search engines, like SEO and pay-per-click (PPC), local listings on search engines, and more.

RDFa (Resource Description Framework in Attributes) is an extension to HTML5 used to markup metadata within web pages. ... RDFa uses three tags vocab, typeof and property. From the sample above the first line establishes the vocabulary being used "schema" and typeof establishes what the page is about "LocalBusiness."

Schema markup is code (semantic vocabulary) that you place on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. Here's an example of a local business that has markup on its event schedule page.

Step 1: Review the structure of your pages. ...
Step 2: Code your URLs. ...
Step 3: Validate the code. ...
Step 4: Add your sitemap to the root and robots. ...
Step 5: Submit your sitemap.

Smarter product testing
Less of the same
Comparing similar products
Voice search rising
Reviews, reviews and more reviews

Website indexation is the process by which a search engine adds web content to its index. This is done by "crawling" webpages for keywords, metadata, and related signals that tell search engines if and where to rank content. Indexed websites should have a navigable, findable, and clearly understood content strategy.

A sitemap file can't contain more than 50,000 URLs and must be no larger than 10 MB uncompressed. If your Sitemap is larger than this, break it into several smaller Sitemaps. These limits help ensure that your web server is not overloaded by serving large files to Google.

You can think of an SEO Audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs). Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page's search engine performance.

A dofollow link is the most valuable type of link as it passes SEO value and authority to the site it leads to. Dofollow links are active hyperlinks with anchor text (the text that is hyperlinked) that is typically related to the name or topic of the campaign's content or publisher.

1.Ease of Connectivity. The entire point of social media is a way to bring internet users together. ...
2.Ability to Extensively Customize Individual Profiles. ...
3.Ability to Expand User Following. ...
4.Choosing the Right Platform. ...
5.Easy Integration With Other Social Media Platforms. ...
6.Privacy and Security. ...
7.Notification and News Feed.

A no follow link is a link that does not count as a point in the page's favor, does not boost PageRank, and doesn't help a page's placement in the SERPs. No follow links get no love. Theirs is a sad and lonely life. The nofollow tag is basically a notice sign for search engines saying "don't count this."

A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. ... PBNs usually provide little to no long-term value to the websites they are linking to.

Hidden keywords are defined as text that cannot be seen by regular visitors but that can be seen by robots and spiders. The theory behind hidden keywords is that search engines will index the words that are invisible, thus making the page more keyword dense.

What is the Skyscraper Technique? The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks.

Rich snippets are snippets that have a higher click-through rate. People just prefer to click on the results that give them more information. If the click-through rate of a snippet increases, you'll get more traffic from that search result. ... In the long run, rich snippets will affect your ranking as well.

With SEO split-testing, there's a heavy amount of lifting that goes into planning a test out, actually setting it up, and then executing it. What you're essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates.

The 301 part refers to the HTTP status code of the redirected page. In simple terms, a 301 redirect tells the browser: "This page has moved permanently. This is the new location and we don't intend on moving it back." To which the browser responds: "Sure thing!

Crawling. Crawling is the process by which Googlebot visits new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider).

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

Deciding to Change URLs
You should only change URLs when it's 100% necessary. ... Only change your URLs if it's necessary. If you're going to do a significant overhaul of your entire website or move to a new site, it may make sense to change your URL. But only do so if you need to permanently redirect.

The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed (black hat SEO).

Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google's Webmaster Guidelines because it provides our users with different results than they expected.

Content Automation.
Doorway Pages.
Hidden Text or Links.
Keyword Stuffing.
Reporting a Competitor (or Negative SEO)
Sneaky Redirects.
Cloaking.
Link Schemes.

Doorway pages (bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.

Set up Google Webmaster Tools Email Alerts. Google can send you email alerts when:
Keep Track of Your Backlinks Profile.
Protect Your Best Backlinks.
Secure Your Website from Malware and Hackers.
Check for Duplicate Content.
Monitor Your Social Media Mentions.
Watch Your Website Speed.

Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. ... A sitemap image entry can include the image subject matter, type, and license.

Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!

Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building. Directory Submission is an off page factor which helps to optimize your webpage.

Yes, we can use hidden text within the content?

The question is, can you rank without backlinks? The short answer to this is, yes you definitely can. Although backlinks are still important, Google punishes websites that use them in ways that are against their guidelines, and they are many other factors that Google uses to choose which webpages to rank nowadays.