In the search engine optimization in the industry, the use of formal conform to the search engine site quality standard means and method, the web site in the search engine keywords for good natural ranking called white hat technology.

Follow my tips for doing white hat SEO activities:
Always use unique and good quality content or article during on-site optimization.
Never do spamming in your off page process
Use do-follow sites or resources for link submission process of your website.
Do natural link building strategies.

Doing SEO in an ethical way is main thing.And getting high quality backlinks such as backlinks from hipg page rank sites,related sites.

Good tips. We should follow these tips so that our website can rank well in search engines.

Follow the search engine guideline method, its all about white hat seo.