The internet is bustling with content. The content marketing mix is becomeing more diverse and more visual. Companies that include video in their content mix and they get higher average conversion rate.

Content is certainly becoming more diverse because video is taking more precedence. This is because audiences find video more engaging compared to other forms content such as images and text. However, I argue that text content is still important because it can be crawled by search engines, and people still like to read content, especially if they are on mobile devices.

Content Marketing is an effective tool achieved through distributing relevant and high-quality articles online.

Content Marketing is the only thing left in the world of current SEO to achieve better results in search rankings.
But the only this is to prepare a content which is informative and provides the solution to users queries. the content has to be so much creative and amazing that most of the people love to share it on various platforms.

Yes you are saying right, but which type of technique of content marketing is potential for gaining real traffic.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

according to Content Marketing Institute:

"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action"