Don't try to describe all your products or services in one page. It will confuse the search engine and dilute your page's relevance. Instead, create different very focused pages, each with its own content and keyphrases, and optimize them too.
Yes you are correct DinJones, we should not embed all the keywords and products in one page and try to promote, it is difficult also so try to create different pages for each product and put the related keyword and promote then it is easy to achieve the results.
Yeah that true and specially useful while your keyword is competitive