search engine optimization and search engine marketing are both marketing techniques. SEO is the process of improving a web site's rankings in search results of search engines. Whereas SEM involves driving website traffic via paid advertising, such as PPC ads. SEO helps improve organic search results while SEM focuses more on advertising.
SEO turns out to be an extremely gainful tool by working well in association with few different SEM facets like traffic analytics. SEM is comparatively bigger to SEO in purpose and comprises almost every tactic and strategy used to market online.SEM blends SEO, pay-per-click advertising, and social media strategies to give your company a higher level of visibility within the search engines' listings. But, visibility without sales is useless. And therein lies the true value of SEM.
SEO basically includes activities we include for website organic promotion on page and off page both. while SEM is search engine marketing which includes paid marketing, affiliate marketing and other internet marketing strategies
SEO is the search engine optimization and SEM means search engine marketing.
SEO is Search Engine Optimisation and SEM is Search Engine Marketing. Both the way are very good for the development of the business in the global market.
Search Engine Marketingis the process of researching and positioning a web site within search engines to achieve maximum exposure. A SEM campaign includes SEO, paid inclusion, pay-per-click, and other related services that will increase qualified traffic to your web site.
Search Engine Optimization is the process of increasing a web site's rank and the amount of quality traffic sent to it via the organic search results of a search engine for specific keywords by optimizing various elements of each web page within a site.
SEO is the subset of SEM. SEO is less expensive as compare of SEM. SEM includes SEO and other areas to improve a websites visibility in SERP such as paid inclusions and paid listing whereas SEO is free to obtain better free search listings.
S.E.O is like when u target google on organic keywords and SEM is paid advertisement
The main difference is free and paid I would say......
SEO is a search engine optimizer and SEM is a search engine marketing. SEO is use to increase a visibility of website's on web page and web browser. SEM involves driving website traffic via paid advertising, such as PPC ads.
SEO that promote the site through off page and social networking sites and SEM promote the site through social media sites like facebook, twitter and linkdin etc......
I have had many ask me what the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is, so I thought I might throw a couple of definitions out there.
I am going to start with SEO, as it is a part of SEM. SEO is the act of optimising the HTML and other content of your website for relevant, targeted key phrases in order to attain higher natural listings than competing websites. SEO provides a cheaper long term solution for increased qualified traffic and generates customer inquiries that ultimately convert to sales.
Now SEM is broader than SEO. It includes SEO and other areas to improve a sites visibility in search engine results pages, like paid listings and paid inclusions.
You can think of SEM as more expensive and quite possibly more targeted, while SEO is free (not counting your time of course) and its purpose is to obtain better free search listings.
They both are important parts of your web presence and have totally different strategies. SEO helps to make your website easy to navigate and improve the ranking of your webpage in a particular search engine. The SEM strategies help to promote awareness of your website. It can also use paid link building.
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SEO is known as search engine optimization.It is helpfull in improving site ranking in search engine ranking page according to targeted keywords.two types of seo techniques used for site optimization are : on paging seo and off paging seo
SEM is known as search engine marketing.It is very helpfull in bringing huge traffic to website through social networking sites like facebook, twitter etc.
The major difference between SEO and SEM is that SEO(Search Engine Optimization) itself is a part of SEM(Search Engine Marketing) and both methods are used to do online promotion of your website to gain higher rankings in all major search engines.
Confused between SEO and SEM? In this article, we clearly spell out the differences between both techniques. Recently it was asked 'what's the difference between search engine marketing (SEM) and search engine optimization (SEO).
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid, search results whereas Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization as well as through advertising (paid placements, contextual advertising, and paid inclusions).
SEO - The term appears for Look for Website Search engine optimization. Boost your Website to be in SERP's as through Natural Look for by following Look for Applications SEO Suggestions.
SEM - Look for Website Marketing proved helpful under Compensated Ad's which placed under The search engines, Ask, MSN as AD's with particular key terms and also known as Non-Organic Look for.
yes, true
it's true on SEO and SEM.
i think SEO is much important compare to SEM, SEO improve your website visibility on search engine for long duration while SEM is for short till you are paying for that.
that's why i like seo :)
Quote from: MaryPablate on March 28, 2012, 04:01:11 PM
The main difference is free and paid I would say......
SEO & SEM are for two different purposes. SEO is for getting higher rankings on search engine results while SEM is for targeting the traffic of the search engine viability.
Perhaps it´s not clear:
1. Your support people DID not answer to my e-mails in proper time; they took more than 6 hours to start answering, and after I called and sent a lot fo follow-ups.
2. Thru Chat was not possbile reach Admin people: that is up to you and there is nothing I can do.
3. It took me 10 minutes overseas awaiting on the phone line, to know that there was not un available agent; you may not know, but there are problems with your phone system, because in the past you´re not able to call to Brazil. The phone has rang, I answered, and nobody was at the other side.
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site. SEO and SEM are not competing services. SEO is considered a subset of SEM services. If you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.