Singular keywords and plural keywords, both ranks differently on search engines. I think, Google consider two different keywords for singular and plural keywords.  Which keyword (singular and plural keyword) is good regarding SEO ranking? And, does it matter which one you target?

Singular are best for creating more efficient way of traffic on search engine. It could be that promote the high keywords for easy and fast search.

I think Singular keywords are best.

I also think that singular keywords are better than plural keywords to increase traffic on your website.

Typically I have seen singular keywords has greater search volume than plurals. I also agree with your feed back that it is easy to get rank for plurals easily.
  each query is different and volunteer in nature, there is no doubt if your supported (long tail keywords) get ranked then it supports to core keyword.

Quote from: denniemark on December 27, 2012, 05:30:47 AM

Singular keywords and plural keywords, both ranks differently on search engines. I think, Google consider two different keywords for singular and plural keywords.  Which keyword (singular and plural keyword) is good regarding SEO ranking? And, does it matter which one you target?

I would like to suggest Plural Keywords is the best.If you are targeting Plural Keywords then singular keywords will automatically optimise.

Quote from: biber on December 28, 2012, 01:38:32 AM
Singular are best for creating more efficient way of traffic on search engine. It could be that promote the high keywords for easy and fast search.

But, i think, people use plurals keywords in Google search such as web solutions, CMS Solutions, CMS Services, Men suits etc.

singular keywords is best for search engine results....

I am confused over whether i should use singular or plural keywords. I have used both in my website https://www.sentientlight.com

But in title and description , i have used plural only.  But rankings are there for singular keywords also but not good compared to plural. I prefer plural though.

Keyword volume is almost the same for both.

I was thinking if we mix both singular and plural in content then both will rank better.

Any suggestions !!!