Do more internal links improve ranking?

Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!

Internal links help Google find, index and understand all of the pages on your site. If you use them strategically, internal links can send page authority (also known as PageRank) to important pages.