How can you describe building keyword list?

Keyword list building is a skillful task. It is the vital element in PPC Marketing as keyword is the factor which majorly decides the success of your PPC Marketing effort. Choosing right and perfect keywords can get you maximum traffic and conversions and choosing the irrelevant or wrong ones can burn down your Ad campaign to ashes. Systematic steps should be taken to build keywords. They can be:

• Identifying your audience

• Reviewing your existing offerings

• Looking and observing your competitors

• Checking web analytics results carefully

• Expanding keywords using various tools

Hi,
A keyword strategy can guide content marketing efforts and advertising, inform website architecture and design, identify business opportunities and predict profitability.

Follows are some tips and tactics for building a list of relevant keywords.

BEGIN WITH BRAINSTORMING
CAPTURE AND CATEGORIZE
GEO-TIZE THOSE KEYWORDS
REVIEW WEBSITE ANALYTICS
ADD OBVIOUS KEYWORDS
TALK TO THE HUMANS
STEAL FROM COMPETITORS
HELPFUL TOOLS FOR KEYWORD RESEARCH