How do I increase my Quality Score?
To increase the quality score in google ads by fixing the proper keyword related ad copy as well landing page
Hi Friends,
One of the ways Google measures ad relevance is through Quality Score, a keyword-level metric on a scale from 1 to 10 that illustrates how relevant your ad is to the user.
The components of Quality Score are:
- Historical click-through-rate (CTR).
The relevance of the keyword to the ad.
The relevance of the keyword and ad to the search query.
Landing page quality.
How do you fix a low Quality Score?
- Improve ad copy to include the keywords.
Improve your landing page.
Change the ad group to put it with more relevant ads.
Do this activities
Structure your campaigns into smaller yet targeted ad groups
Optimize keyword ad copy
Target your landing pages
Know the Quality Score factors
Decrease your landing page load times
The Quality Score of any keywords depends on three factors primarily:
Ad Relevance - Make sure you use you theme your keywords properly in adgroups and then use your keywords in your ad copies. If its required to create one keyword per ad group, do it. But you need to make sure you atleast have your keywords once or twice present in your copies. You can once use it in headline or description and use it in the display paths.
Landing page experience: If you are an agency guy, you can't do much about this except for making some recommendations to the client. But if you have the hold on your end, make sure the landing page you use has all the information your user is searching for. Your landing page is responsive and the avg page load time is as few few seconds as possible. Make sure your landing page has the keywords you have put up in your ad copy and what people are searching for. If you have couple of pages talking about the same thing, you can do A/B testing and see which works.
Expected CTR: This is a very vague term I would say as this is possibly a combination of both of the points above. How much people are likely to click on your ad. To improve this, make sure your keywords to adgroups and ads are properly themed.
Also, don't put the lowest bid. Atleast bid to have your presence on the first page, if not on top position
Thanks for sharing the information,
You can increase the quality score to follow these steps. The steps are following
a) keyword research
b) write adword ads that are high quality
c) expand your text ads
d) best page loading speed