Hello friends,
How do Search Engines find and rank sites?
There are certain basic factors that all the search engines like Google use to help value a site and propel that site to the top of the rankings.
The perfectly optimized website will have the right blend of keyword usage with content that flows naturally. The website will also have a lot of natural backlinks. These are links to your website from other websites. The search engine uses this information to determine which sites get ranked the highest.