How do you increase your Google ranking for free?

Here are 10 free ways to improve your Google search rank.

    Improve your website's user experience. ...
    Write great content optimized for SEO. ...
    Get more backlinks. ...
    Improve your page speed. ...
    Fix broken links. ...
    Optimize your images. ...
    Use H1 and H2 header tags. ...
    Optimize for local search.

Google ranking can be improved by good on page and off page techniques.