How important are longtail keywords?

Keywords are the basic elements of every Search Engine Optimization, SEO. ... These are keywords or phrases that are considered to be longer, in most cases, more than 3 words. It is widely agreed that long tail keywords are specific hence getting less traffic value.

Long tail keywords are just like normal keywords, but they consist of more words. It's widely agreed that a keyword with three or more keywords is a long-tail keyword. Because long tail keywords tend to be far more descriptive, they also tend to deliver more targeted traffic.

LESS COMPETITION
IMPRESSIVE SEARCH VOLUME
HIGH CONVERSION RATE
CONNECTING YOU WITH YOUR AUDIENCE

1. Long-Tail Keywords Face Less Competition
2. Long-Tail Keywords Attract Buyers, Not Browsers
3. Long-Tail Keywords Are Great for Local Businesses

Long-tail keywords are phrases that people enter when they are closer to making a final decision. The increase in conversion rates helps to compensate for a decrease in web traffic.This means that your website being relevant to these queries will reduce bounce rate and increase conversions.

Long tail keywords are usually keyword phrases that have relatively less number of searches. These keywords are often used to rank your website faster in search engines.