Why should a online marketing strategist perform keyword research? How do we perform a market research for automotive niche?

Keywords play an important role in search engine optimization. If you have not researched proper keywords then you can't target the proper audience which will affect your business, so keyword research in really important in search engine optimization, wrong targeted keywords will increase the bounce rate of your website which can negatively to your business leads, so its better to do quality research before doing search engine optimization.   

There are also research tools that come for free. But the whole idea behind a purchased tool is that you will get better outcome from it than the free tool.If you are just starting in a new market then you should always do a keyword research, or market research to find out where you will make the most money.

Both are important to promote your business in proper way. Keyword or keyword phrases help you to visitors find your site in the search engine. If you selecting wrong keyword which is not related to your site, you cannot get traffic. So it is most important that knowing your targeting audience and doing keyword research from that analysis.
The same strategy used in marketing research, your research required specific locations, specific region, and specific type of your business (category). Doing marketing research you can connect with your customers. From research you can know how your business status in market area.

Keyword research is the process of looking for those exact words, or phrases that your target market will use when performing a search in a search engine. There are usually many ways to say the same thing, and sometimes by just slightly adjusting the terminology in your article, you can greatly increase the rankings of your articles.

It is important in article marketing, therefore, after having decided upon the topic of your article, you find out the best keywords to use within it.

The better you rank and do in the search engines, the more visitors they will send you. Do your research and homework on search engine optimization and get started right away!

Because keywords play such an important role in how people find your website I would defiantly perform keyword research, even in an automotive niche. If you are doubtful I would at least give it a shot to experiment and just see where it leads you.

Keyword research is the base for any good SEO campaign and a large amount of your success will be truly dependent on how well you did your keyword research. When you start you really want to think about your industry and use a top down approach to the seo keyword research and development. Keyword research is one of the most important, valuable, and high return activities in the search marketing field.
Keyword research needs reliable tools for its technical aspect and finding the top keyword research tools. In generally Google keywords research tool and wordtracker.com are most effective tools to Research right Keywords...