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How is Google Analytics used in digital marketing?

Google Analytics is a vital tool for digital marketers, SEO analysts and webmasters alike. ... Through using Google Analytics, you can uncover massive amounts of data about your website and your users, gaining valuable insights that can be used to enhance your marketing strategies.

Google Analytics is used to collect, analyze, and interpret behavioral data. The derived interpretations are then used to make business decisions regarding what should be done online to understand and connect with customers.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google Analytics is a vital tool for digital marketers, SEO analysts and webmasters alike. For the ability to really understand how effective a digital website campaign has been, to review SEO performance, or to find out how well users are interacting with your new website, Google Analytics (GA) is the go-to tool.