How many internal links should be on each page?

here used to be a rule of no more than 100 links on a page in the Google Webmaster Guidelines, they've removed that rule though. 100 links might seem like a lot if your site is a content site.

The 100-link limit actually came from sources within Google and has been restated for years, as recently as a March 2009 post by Matt Cutts, in which he quotes the Google guidelines

There used to be a rule of no more than 100 links on a page in the Google Webmaster Guidelines, they've removed that rule though. 100 links might seem like a lot if your site is a content site.

As long as your links are useful for your users, it's okay. There used to be a rule of no more than 100 links on a page in the Google Webmaster Guidelines, they've removed that rule though. 100 links might seem like a lot if your site is a content site.

That depends on the total number of internal pages you have in your website. You can put 5 internal links on a webpage.

There used to be a rule of no more than 100 links on a page in the Google Webmaster Guidelines, they've removed that rule though. 100 links might seem like a lot if your site is a content site. But if you look at very long Wikipedia articles, they might have 300-400 URLs in there, linking to other articles and all those links are useful. So, if your links are useful like that, by all means, have them on the page.