How to adjust your site according to pigeon update?

Pigeon was created to bring Google's local search algorithm closer to their web algorithm and to boost distance and location-based ranking parameters.

Pigeon Update is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.

It looks like Yelp and other local directory-style sites are benefiting with higher visibility after the Pigeon update, at least in some verticals. And that seems logical since, as Google said, this update ties local results more closely to standard web ranking signals.

Google Pigeon is the code name given to one of Google's local search algorithm updates. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results.

The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results.

According to Google, the update also marks an improvement in location and distance ranking parameters.

1. Don't panic
2. Wait to react
3. Read credible sources and make changes wherein necessary

Increase your business listings & directory submission to adjust your site according to pigeon update.