How user Personas can improve your SEO strategy ?

Hi Friends,
User personas are fictional characters which are typically used in the user-centered design process to represent the different user types of a website.  They can, however, be useful in your online marketing campaigns and in this post I'm going to talk about how they can be applied to your SEO.  They can help you to find the right keywords for your target audience and create the right content, and they can also be a useful tool when identifying targets for building links.