Hi Friend- Is Link Exchange is beneficial in SEO?
I think it can be beneficial if its done for the right reasons. A link exchange is one of the way to create back links and increase search engine ranking for website.
Link exchange are very most popular and effective link building way. That will improve your website rankings in the search engines.
Link exchange is the process of exchanging backlinks between two or more mutual websites. The process helps to exchange traffic and backlinks between websites. They are not very useful as Google considers them as link trades between websites.
I think that Link exchange is still good if you know how to do and do it carefully. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.