The main objective of SEO is to improve the page ranking and position of the website. Most of the SEO experts make use of various types of search engine optimization method to improve the page ranking and position of the website. They lay more stress on the quality of the content, so that the website is easily optimized in various search engines and the website get good page ranking in various search engines. Each of the SEO expert have some different opinion about the various types of search engine optimization methods, but they all aims to utilize the best type of search engine optimization methods for improving the page ranking of the website.