Press releases are interesting content and information. It gives something truly newsworthy to say full of information.  With high quality images and videos in a posts helps to increase brand reputation.

Press release is all about the creating about the latest news about your service through which people gets informed about what is new in your service and in the SEO point of view it helps in link building

Google always like Updated News, and Press release is one of the best way to disclose your services and product information as a news. It's completely promising way to create huge buzz in the market.