Should the Content target to the user or the Search Engines?
Producing texts appealing both to people and search engines must requires. Here are three points any writer should take into account in order to create catchy content that will also attract organic traffic:
Choosing a trending topic.
Increasing semantic relatedness.
Raising chances of getting into Google's Featured Snippet.
Content target should be for the user
Google's goal is to satisfy a searcher's intent. When a user finds what they are looking for after clicking on an organic search result, that's a success. So you should target content to the user.
Always target the content for your users, by following the search engine's guidelines
When a user finds what they are looking for after clicking on an organic search result, that's a success. So you should target content to the user.