The natural links are gaining in importance. If you are well versed about the SEO basics then you would surely be aware of the importance of an on page optimization and the various links. You need to gather many quality links to succeed in making the web page more successful. You should be in search of such links which prove to be beneficial for your niche. The question may be asked that how to acquire more links. There are very many people who are asking about this question in the recent times. I can tell you from my knowledge that Google always urges the various web masters to acquire more organic and natural links. This process is propounded greatly and you are also expected to do the same. White hat SEO Strategies are recommended for use than the black hat ones.
Natural links are inbound links that site owners didn't intentionally create as part of their link building campaign.
natural links are those where you bring keyword by building links and not paying to search engine.