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What are organic keywords?

Hi Friends,
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO). Organic keywords contrast with pay-per-click (PPC) keywords, which are bid on through paid search marketing campaigns.

Organic keywords are those that appear naturally on our website and that contribute to the ranking in the search engine result pages (SERPs). If we promote those organic keywords, we can improve the ranking of the website without unnecessarily spending our money on PPC campaigns.

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).