Hello friends,


What Are Paid Results?

Paid search results also known as pay-per-click are basically advertisements. The ads are typically displayed at the top and to the right of organic search results. The fee you pay is based on the number of clicks or views you receive for your ads.

Hi Friends,

I think you are talking about PPC (Google Adwords). To come-up in search results through PPC, you need to understand following things:

• Google will charge you on per click basis. Here, Google decide click charges based on competition..if there are less competition on keywords then Google charge you less and for high competitive keywords, Google charge more. (Here, Google help advertiser by giving a rough idea on per click charges )
  
• If your ads are optimized well with appealing text then Google will rank your ads higher. (it's just one of the facts when it comes to ranking.)
  
• Here, you can start getting leads quickly once ads get approved. No need to wait for 3–6 month to generate leads as we do for organic SEO.