What do you understand by KPI in Google Analytics?

Google Analytics key performance indicators (KPIs) offer crucial insights into your website's performance. These key metrics function as a compass for your digital marketing strategy—they tell you how close or far off you are in meeting your business objectives.

On the other hand, key performance indicators (KPIs) are metrics put in the context of a concrete goal. By that, I mean KPIs are never neutral. They either hit the mark or they didn't. In other words, KPIs always indicate whether a marketing strategy was "good" or "bad" based on a predetermined objective.

A Google Analytics KPI is an objectively measurable performance indicator used to monitor, analyze, and optimize user behaviors on websites. Google Analytics metrics, among other things, help website managers in the operationalization of their marketing goals.