Hello friends,
What factors affect landing page quality?
Expected Clickthrough Rate (CTR)
Ad Relevance
Landing Page Experience
Good quality content and backlinks are very important for landing page quality.
Readability
Relevance
Transparency
Safety
Navigation
Good content and design are essential for a good landing page. A good landing page will help to improve your website traffic and build your business popularity in search engines.
Transparency
Relevance
Safety
Navigation
Readability
Landing page should have unique design & content for better conversion rate.
Here are some factors affecting the landing page quality -
1. Expected Clickthrough Rate (CTR)
2. Ad Relevance
3. Landing Page Experience - Relevant (determined mostly by the presence of keywords on the page), useful and original content
4. Transparency and trustworthiness
5. Ease of navigation
6. Encouraging visitors to spend time on your site