Hello friends,

What is a good CTR for Google search?

Hi Friends,
That is a signal that in part tells you how relevant or helpful is an advertising campaign. Of course, the higher the better. Yet on the web CTRs change according to several factors. The main one we can take into account is related to the industry.

In fact, CTRs range anywhere from 1.35% up to 3.40% according to WordStream.[1]For instance, B2B has an average CTR of 2.55% while consumer services have an average CTR of 1.35%. The average CTR seems to be 1.91% across all industries.

CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. The good CTR for google search is 1.91%.

Click-through rate is the percentage of total ad views that result in clicks, and it is one of the key factors in Google's Quality Score formula. Google uses Quality Score to determine both your ad position and actual cost per click.

 PPC experts recommend a 2% to 5% click-through rate for competitive industries and a 5%+ click-through rate for non-competitive industries. The average click-through rate is higher for non-competitive industries because customers with fewer choices are more likely to click on a pertinent ad

click-through rate measures how often people who view an ad end up clicking on it. The quality of the imagery, ad positioning, keywords, and many other factors will impact your CTR.
The average click-through rate on the AdWords search network is 1.91% on the search and 0.35% on display.

Click-through rate, or CTR, is hugely important for advertisers. In the most important part of PPC Platforms, it's including the google ads, Facebook ads etc. good CTR for Google search depend on your ads quality and structures.