What is a Google Penalty and how to avoid it?

A Google penalty means your site is either no longer listed on search results, or that your ranking for your targeted keywords has dropped dramatically.

Here's the top 3 guidelines to avoid a penalty:
Don't buy links. Links passing SEO value to your site should look natural.
Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings.
Make original, quality content.

Follow the google guidelines to avoid penalties.

Google penalty is the negative impact on a website's search rankings when webmasters engage in practices that are against its guidelines Google penalty is the negative impact on a website's search rankings when webmasters engage in practices that are against its guidelines. .

Anything that directly violates Google's Webmaster Guidelines can result in a penalty against your website. The two main types are algorithm-based, which is automatic, and manual, which is an intentional penalization for "black hat" actions.

Though Google doesn't call algorithmic hits "penalties" per se, the end result feels the same to a website owner. It's as if somebody threw down a penalty flag against your site. You can take steps to minimize the factors that contribute to SEO penalties. Here's the top 3 guidelines to avoid a penalty:

Don't buy links. Links passing SEO value to your site should look natural. Make sure a "nofollow" attribute is added to any paid links (such as ads) and stay away from link schemes.
Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. Keywords are important, but use keywords appropriately in a natural-sounding way.
Make original, quality content. You must have unique, high-quality web pages to rank.

A Google penalty is the negative impact on a website's search rankings when webmasters engage in practices that are against its guidelines. Changes in the penalty may be noticed following updates to Google's search algorithms or manual review. The penalty can arise in response to various black-hat SEO techniques.

Follow the below steps:

1. Avoid Spammy Structured Markup

2. Optimize Your Internal Links

3. Make Mobile Usability a Priority

4. Monitor Negative SEO

5. Bad User Signals