Hello friends,
Please tell me, What is competitor analysis?
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
Competitive analysis is a broad term for the practice of researching, analyzing, and comparing competitors in relation to yourself.
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
Competitor analysis is the process of identifying the sites that rank higher than your site and analyzing potential reasons why.
This includes looking at backlinks, referring domains (you might be able to pick up some backlinks). Then there's content and number of pages to consider – anything that can help you to replicate and improve your ranking and hopefully overtake your competitors.
by doing competitor analysis we can see from what sites they are getting the backlinks, how much ahead in terms of market opportunity distribution they are ahead of us,we can also get to know how they are getting the traffic from online sites.
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.