What is DFP in seo?

DFP stands for Double Click for Publishers. Sometimes it may happen that the publisher prefers to manage t the ads themselves rather than outsourcing or going for third party intervention in order to broadcast on their websites. In such a situation they use DFP. There are few of the public sites, which always opt for DFP for ads. Few of such common names are way2sms.com, w3schools.com etc.

Hi Friend,

DFP refers to the Doubleclick for publishers. It is an ad server that displays advertisements on your app and website. The owner or publisher can use this service to earn more revenue. You can contact the companies directly to show their ads on your platform. In order to show their ads they will directly pay you the discussed amount. With the help of DFP, you can also target banner ads depending on the location and website content. You can only display ads on your website app, mobile web page or game which is related to the content you are delivering to viewers.

DoubleClick For Publishers (DFP) allows publishers to manage and sell their inventory to numerous buyers via the DoubleClick Ad Exchange.