Hello friends,

what is google analytics in digital marketing..?

Google Analytics (GA) is the most popular free tool for analysing website traffic. It provides a wealth of data that businesses can use to evaluate how their website is performing, enabling them to plan an effective digital marketing strategy and change tactics as necessary to achieve the best results.

Google Analytics provides insight into who site visitors are and what they do when they come to a website. Marketers use Google Analytics to understand the effects of marketing campaigns and how a site's user experience impacts factors such as conversion and retention.

Google Analytics is a free tool offered by Google which tracks and offers data on how the traffic interacts with your website. For example, the most basic information you can expect is to know how many people visited your website, where are they coming from, and for how long they were on your site.Google Analytics also offers advanced tracking and enables you to collect data on the numbers of conversions and sales.