What is Link Juice in SEO?

Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. According to Google, a multitude of quality hyperlinks (or just "links") are one of the most important factors for gaining top rankings in the Google search engine.

A non-technical term which refers to any hyperlink of your website or the value that one backlink passes to a website it is connected with.

Link juice is one of the important SEO factors for ranking your website on top within Google search results.

In the world of Search Engine Optimization (SEO), one of the most important things is getting your website to be among the first listed on search engine sites. If it shows up in the first page or two of Google or Yahoo, for instance, many more people are likely to visit your site. The term link juice is directly concerned in SEO, since this is the juice that will drive up your rankings and bring visitors to your websites.