What is NAP?
NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.
That's where NAP (this stands for Name, Address, Phone number) comes into play. NAP consistency is one of the most significant factors of local SEO.20-Aug-2019