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What is SEM in research?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

(SEM)is quantitative research technique that can also incorporates qualitative methods. SEM is used to show the causal relationships between variables. ... SEM is mostly used for research that is designed to confirm a research study design rather than to explore or explain a phenomenon.

SEM is used to target specific users with paid links. When using SEM you are paying to bring more users to your site and potentially can increase your search engine rank. Together these two search tools help provide you with the best visibility possible for your website.