Hello friends,

What is seo and sem in digital marketing..?

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

SEO is that SEM is a paid strategy and SEO is an organic strategy. Like most things in the search industry, the definitions related to search marketing have evolved . Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies.

Digital marketing is a online promotion of product or brand by using electronic media such as Social media, Google ads, SEO, which is called Digital marketing.

Checkout following Digital marketing features -

Social Media marketing (Facebook, Twitter, Instagram, linkedin)
Google Ads
SEO
Email marketing
Influence marketing
Content marketing

Hi Friends,

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

Hi Friends,

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The main Aim of both techniques is to bring traffic to the website, SEO is an organic method of bringing traffic to the website where as SEM is an Paid method of bringing traffic to the website.

SEO (search engine optimization) refers to the practice of refining your website to make it perform better in search engines like Google. SEM (search engine marketing) refers to marketing activities involving search engines, like SEO and pay-per-click (PPC), local listings on search engines, and more.

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.