Hello friends,

What is the benefits of PPC and SEM..?

Benefits of PPC:

--Speed-to-market
--Reach– Additional traffic
--Highly-targeted website traffic
--Testing Capabilities
--Maximize the return on your marketing investment

Benefits of SEM:

--Increase brand awareness and brand equity of product.
--Increase Visibility - Increase in web site traffic.
--Advertise to an audience that's already interested in you.
--Increase in targeted leads.
--Target your ads to users based on languages and locations.

The benefits of integrated SEO and PPC programs include: More qualified website leads. Increased conversions and website traffic. Higher rankings on search engines like Google, Yahoo and Bing.

SEO is about optimizing your website to get higher rankings in the organic search results while SEM goes beyond SEO. It involves other methods that can get you search engine traffic like PPC advertising.

Thanks for sharing this information. its very usefull for me.

-It's Instant Brand Awareness in Search Engines
-It Can Generate Revenues Quickly
-It Grows with Your Business
-It Reaches People in the Right Place & Time
-It Reinforces Name Recognition
-It Can Give You a Competitive Advantage
-It's Less Expensive than Traditional Advertising

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.