Hello friends,
I Want to know that What is the optimal bounce rate for website ?
25 %-40 % ...This is good optimal bounce rate for website..
27% to 45% bounce rate is good for websites but depending on the website.
Whether it should be higher or lower depends on the purpose of your pages. If you want your visitors to click on an ad or affiliate link, your ideal bounce rate is 100% (all visitors leave your page without viewing anything else). If you want your visitors to buy your product, sign up for a newsletter, etc., where they are required to proceed to the next page (shopping cart, newsletter signup form, etc.), your ideal bounce rate will be 0%.
The optimal bounce according to me is 30% to 40%.
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:
Good content update
Internal links
Easy navigation
Quick loading of webpage
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.