Hello,
What Is The Role of Negative Keywords In PPC?

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match. ... On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.

Hi,
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.

For example, when you add "free" as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.

Hi,
The use of PPC (pay per click) negative keywords, sometimes called excluded keywords, is an easy way to avoid unqualified traffic that drive up your overhead costs. A PPC (pay per click) campaign drives qualified traffic to your website for the purpose of increased visibility and sales. The list of specific keywords targets only those searchers who are looking for your specific product. However, you can always count on a broad match keyword bringing up your ad on the search engine even though the query is not a match for your product. If the searcher then clicks on your ad, you will incur a charge for an irrelevant click. Creating a list of PPC negative keywords will lower the chance of this type of occurrence and refine the positive keywords for web spiders.