Hello friends,


What is the scope of search engine marketing (SEM)?

Search engine marketing, commonly referred to by its acronym SEM, is cost effective method of Internet marketing which is often used to gain visibility and traffic on search engines. Basic purpose of SEM is to improve website's ranking on various search engines such as Google or Bing.

Search engine marketing or SEM refers to the process of increasing website traffic with the help of paid ads. PPC or pay per click is considered the best method of SEM. Google adwords is the main tool for creating ads for any search engine including bing, yahoo. Adwords provides you different types of ads like search ads, video ads, display ads, and smart ads. Sem can also help boost the rank of your website on search engine page.But you should not choose SEM over SEO, because applying only one method will not show very good results.

You should use balance of SEO and SEM techniques to enhance the ranking and traffic of a particular website. If someone uses both of these properly and as needed, their website can do wonders on a search engine.

Search engine marketing, commonly referred to by its acronym SEM, is cost effective method of Internet marketing which is often used to gain visibility and traffic on search engines. Basic purpose of SEM is to improve website's ranking on various search engines such as Google or Bing.

Search engine marketing is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.