What is unbounce landing page?
With Landing Pages. ... They send paid traffic to high-converting Unbounce landing pages (instead of their websites) to lower their cost-per-lead.
Hi,
In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor "lands" when they have clicked on a Google AdWords ad or similar.
They send paid traffic to high-converting Unbounce landing pages (instead of their websites) to lower their cost-per-lead.