What role does the content play in effective Search Engine Optimization?

Content helps to optimize your webpages and help rank them higher in search engines.

Content is the most important part of your website quality content will help you rank in google pages.

 The essential element of SEO is about researching and finding relevant keywords and making use of them in your content so they rank higher in the search engine results pages (SERPs). ... Embedding target keywords is essential to rank well and boost traffic.