What's the difference between SEO and PPC methods?

Pay-per-click which is widely known as PPC, also called cost per click (CPC), is an internet advertising model which is used for direct traffic to websites. In PPC advertiser pays a publisher depending upon the clicks of ad. To get traffic in short time PPC can be helpful. While SEO is used to gain organic traffic. The time for results through SEO is not fixed but when the time is less PPC will be helpful.

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SEO is the free service while PPC is a paid service.

PPC is paid version of SEO

SEO or search engine optimization is more effective compared to PPC. SEO helps to build your online identity and ranking in search engines. It helps to build your online reputation and generate more traffic and sales from good marketing techniques. PPC only helps to build your keyword popularity through successful campaigns.

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the main difference between search engine optimization and pay per click is that traffic coming from seo is free while traffic generated from PPC is not free.

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.