Hello friends,

Which field is more interesting in digital marketing: SEO or SMM..?

Hi Friends,
First of all you need to understand the different between SEO and SMM.

The technique of SEO is to improve the search engine rankings of a website, give it more visibility and hence, more traffic. The technique involves optimizing the website, adding keywords in the Title, Meta tags, content and Meta description, frequently updating a website and increasing the speed at which it loads on a desktop and mobile device. This means that if your website is optimized according to the SEO techniques, the chances that your website will appear on the first and second position in SERP for search queries.

SMM is promotion through social media channels. It gives you a chance to tap into a huge social media community available on several channels. It tends to also include 'Paid Social Search' or paid advertising on social media. Although paid social search is similar to SEM, it adds behavioral tendency into the search equation. The major part of the advertising is, however, the same as SEM, where an advertiser only pays when a user clicks on his or her advertisement.

Every-field is interesting in digital marketing depends, which channel is good for your 'product' promotion. Now that you know what the terms SEO and SMM mean also look for SEM and SMO before proceeding.

Both are interrelated to each other. When you come to SEO, you will come to know the various aspects of it that play a major role in the ranking of site. In SEO itself, at some point you will get in touch with Social Media and there SMM comes in. Both fields are equally interesting. As doing SEO, promoting the site over various social media platforms is essential and you can do all this if you have the knowledge of social media platforms to leverage most out of it.