Which KPIs would you use in Social Media reports?

Hi Friends,
KPIs (key performance indicators) should be linked with the business goals and objectives. There are numerous KPIs should be used in a Social Media report.

• Number of active fans/followers
• 
  Number of likes, comments, and shares
• 
  A number of brand mentions.
• 
  Traffic data.
• 
  Social connections.
• 
  Video/SlideShare views, etc.

The top KPIs for modern social media teams to track:

Likes
Engagement
Followers growth
Traffic conversions
Social interactions
Social sentiment
Social visitor goals
Social shares
Web visitors from the social channel
Social visitors conversion rates

-Engagement
-Reach/ Impressions (Organic and paid)
-Engagement Rate
Cost Per Engagement/Cost Per Lead
-Visits (blogs/ website)
-Views(Youtube/Videos)
-Where do you stand among your Competition
-What do people feel about you (Sentiment)