Why is anchor text important to SEO?
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
Hi Friends,
Right now, looking into an experiment posted in SEOmoz, the facts are laid out straight. Google isn't there in its acclaimed 'anchor text independence' yet. Right now, how the system works is how it still does – varying anchor text is still the best as long as there is relevance in the words.
There are several benefits of anchor texts which directly prove to be beneficiary to your business.
-Readers find it helpful for smooth navigation among different pages inside one website, or they can be led to related article of another website through anchor words or phrases.
-These texts help the search engines to directly visit one page from another. Using a good proportion of anchor keywords, in every page, guide search engine bots to know about your pages. So, all the pages of your website should be targeted besides the home page, when you are getting the links back.
-One thing that should never be forgotten is that the links should be relevant. This is very important and meaningful to stay on the right side of Google rulebook. Pages with relevant keywords automatically go for higher ranking, gradually, while overdoing the links can be bad, very bad.
Anchor text is a clickable link that allows you to reach another website or webpage. Relevant anchor texts are very important to increase your page's authority and also it helps you to rank top in search engine.
Anchor text is important for search engines and human users because it provides "clues" about the content it's linked to. Search engines look to anchor text to clue them in on what the linked page is about, to help them index and rank that page.
<a href="http://www.example.com">Anchor Text</a> As long as backlinks are an important SEO ranking factor, anchor text is going to play a significant role. It's added for the benefit of search engines, so that they can determine what the "linked-to page" is about.