Why is anchor text important to SEO?

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

 it makes it easier for the search engine to understand for which subject/topic you received the backlink.So Anchor Text is an integral part of SEO. Without the right usage of it, you can not boost your SEO ranking and you can not be succeeded with your blog or website.

The website's anchors are going to be brand anchors, naked URLs, or generic anchors (visit this life-changing website).

Google uses the anchor text of a link, a well as the text surrounding it, to determine what a website is about. And building multiple instances of exact match anchors to your site is the easiest way to reveal your hand to Google and declare to it that you are actively trying to game it.

Anchor text is the clickable (often blue) text in a hyperlink. It's SEO best practice to write anchor link text that's descriptive and relevant to the page you're linking to.