I started using twitter a month back for my new web site. I actually have good followers(80 now) however number of days past my followers was like one hundred thirty but suddenly it's gone down. My observation is that some pretend profiles followed me so unfollowed. The thing that really bothering me is that will it hamper my brand?? If affirmative then what should I do to remain removed from these pretend followers? how am i able to acknowledge them?

Any help would be appreciated.

Here are some techniques and tips, by using it, you can surely gain engagement that is beneficial for your business.

1.   Make Twitter business profile-To give your brand awareness and to tell about your business services, make a twitter business profile and make followers on your profile.

2.   Make Your Post Attractive with minimum words- That means we all know informative content is must and use 110 characters to tweet your post because if someone is interested in your post and want to retweet then he or she easily can retweet without editing your post.


3.   Post according to your follower active time- That means make a great post and to reach to more and more audience post on average time when most of the people are online and they can see your post easily. Here are the good chances to engage with people.

4.   Post with Images- Adding images give more impression. If your image is related to your post content then you don't need to add words to post your information. 

5.   Use hashtag in your post- Hashtag is must in your post in a limit. Use at least two hashtags in every post. It has more chances to make impression on your post.

6.   Use links to give more information- If you have a great information to share then use links in your post. It gives you attraction of people when people click on the link.


7.   Asking for retweet smartly- if you want engagement then with your post asking for retweets to your followers and other people. It is also the way to engage users. Say in post suggestion about your post, share this post, ask some question in your post etc. Are the way where people attract on your post?

8.   Repurpose your great content- That means if you have great content and old then you can repurpose your content after modification and get engagement on that post.

Best way to increase engagement & Followers is to maintain your social media profiles.

Regular posting.
Manage all of your social profiles.
Keep connected with your customers.
Update your feeds daily.
Use Hashtags.

These are some of the ways which can help you to maintain your followers. But managing
all social profiles together is not that easy. Well, there are tools which can help you manage your posts. Tools like HootSuite, Buffer, Viralpep, and TweetDeck. With these tools, it becomes easy to manage profiles as these tools provide multiple posting and Scheduling which help you maintain social profiles easily.

Engagement is important to increase followers and trust from legit users not dummy account. It is the consistency to provide interesting information that really helps your target audience.

Great reply guys. Hashtags work. I am saying this from personal experience.