Doing SEO for an e-commerce site is very important for your online business growth. Using SEO you can drive traffic and customers for your products or services. When your site optimized in a right way then it is indexed and crawled easily by Google. Also when your site has good navigation, attractive images and good design plays important role in to your online business. So using SEO when your site becomes popular in the world people come to your site to buy your products or services.
Agree with you that SEO strategies are really important feature for the growth of E-commerce sites. SEO provides best way to get higher conversation and business.