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What are the elements of social media?

Identify your business goals and marketing objectives. The very first step to any social media marketing strategy is identifying clear business goals and marketing objectives. ...
Identify and reach your target market. ...
Research your industry. ...
Choose the appropriate channels. ...
Create a content strategy.

Social Media Audits.
Clear Goals.
Clear Understanding of the Brand's Audience.
The Right Platforms. .
A Content Bank and Social Media Schedule.
Social Tools.
Analysis and Measurement.
Time for Engagement.

The basic elements of social media are information; what is the information and how is it relevant to your audience. Another is media this involves media of all kinds, Pictures, audio and video; people are more drawn to information which has an media they can interact with. Lastly is the audience; the will consume information and interact through engagements like sharing and discussing the information.