Providing an image can give an impact on the logo. It can be a mascot or some related image that will represent a company or a website. Try to make some image that can support the font or the text on the logo or even if without the name of the company name it can still stand on its own.
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Good question, According to me LOGO play Most important role in website design, It make brand of your website as well as your business. LOGO should be unique and attractive.
Better you need to use Adobe Illustrator to make a best of logo. Try to create attractive symbol and character to be in used in logo. Also Make sure about the vector size.
The characteristics of good and best logo are, it should be unique, suitable, convenient, graphic, and simple in form and transmit an intended message. Ensure that your logo is unforgettable, flexible and appropriate. Try writing a one sentence picture and mission statement to help focus your efforts. Focus on your message that you want to convey to your targeted audience. Avoid using clip art and trendy looks.
Make your good logo with using Adobe Illustrator. First up all you need to create a sketch of logo. Through that you need to get import into the Adobe Illustrator and make changes. These will help you to get a better design of logo.